By thomas | April 29, 2007 - 11:11 am - Posted in Articles

Getting out of the vicious circle of debts is an upheaval task and sometimes it becomes next to impossible to pay back the taken amount in a very short period of time with the always arising interest rate on the debt. However, if any one is suffering from financial crunch then he or she can always rely upon Christian debt services offered by many firms.

Many a times people get trapped in the circle of debts due to various circumstances and mishappenings, and also fear God at the same time. But with the help of Christian debt services, one can always get rid of their problems without hurting their religious sentiments. In fact, the services provided by such firms are based on the Bible. Thus, one can always look forward to Christian debt services without thinking and getting troubled. These debt management services are those that help people in reducing or eliminating debts and also assist them in repairing credit and their credit history. However, mounting debts, and the increasing bills along with other expenses have forced people into an abyss of debts and made life impossible for them. With the help of these firms one is able to restore his or her credit history with insurance companies, banks, creditors and even landlords. This is where debt management firms come into play and balm you the most.

As it is a known fact that financial crisis is one such thing that makes people handicap not just for the life, but also hurts the person’s self confidence and faith. However, it is these Christian debt services that help in restoring one’s faith in God and above all in himself or herself. If one is going through such a situation and is clueless about how he or she could come out as a winner by improving one’s state of finances, then Christian debt services are just what you need. It will stand by you through your thick and thin, hence do not hesitate anymore and visit Christian debt management firm for services tailored exclusively for you and your beloveds.

It helps by negotiating reduced debt balance and lower interest rates between the lender and the borrower. Thus, the borrower is able to improve his credit standing. In fact, debt management services are reduction specialists that work wonders for anyone going through a bad financial period and helps in reducing the total value of payable debt by about 30 to 50 per cent. What say! So call an executive that helps you in regaining your financial position by a great margin not for one year or two but for the whole life. It offers all that is needed to solve debt problems without a hitch. That means if someone is in debt dilemma, then he or she should call for these services. Christian debt services actually take the problems on their shoulders and set the borrower free to work. However, these firms charge a small amount of fee, but it is nothing in comparison to what they offer. The services rendered by them are based humanitarian grounds and these firms value humanity more than numerical profits and gains.

Tom Frederick is a renowned debt consolidator and advisor and has been dealing with Christian debt consolidation programs. If you want to know more about Christian Debt services, Free Christian debt and Christian debt help, you can visit http://www.christiandebtfreedom.com

By thomas | April 24, 2007 - 11:11 am - Posted in Articles

The following is an example of an excellent online marketing job!

The Leeson Inn is a hotel in downtown Dublin. The hotel’s official name is somewhat of an enigma because it is variously referred to as “Leeson Inn”, “Leeson Inn Downtown” or “Leeson Inn Downtown Dublin” on the myriad of sites that refer to it. The confusion intensifies because on the hotel’s own site (http://www.leesoninndowntown.com/) the 3 names appear. This certainly adds to the intrigue of a site which has achieved such consistent search results on Google.The following is a sampling of search results for this hotel:

1. [hotel downtown Dublin] 10/10
2. [hotel in downtown Dublin] 8/10
3. [hotels in downtown Dublin] 8/10
4. [hotels downtown Dublin] 7/10
5. [downtown Dublin hotels] 8/10
6. [downtown Dublin hotel] 7/10

What is clear is that this hotel dominates the Google pages for extremely relevant key words. Not all of the results are of the hotel itself, many feature travel and hotel sites. But one fact is undisputed, if you are conducting an online search for a hotel in downtown Dublin, this is the one that you are going to find!

One obvious conclusion: they have a good SEO firm working for them. WRONG! My guess is that they probably don’t have anybody doing SEO, and if somebody is they are decidedly not doing a good job, judging from their web design, html code and the fact that the word “hotel” rarely appears in their back links. So you can’t ascribe this enviable SEO situation to SEO.

So how did the Lesson Inn do it?

Its not likely to be an Irishman and search for “downtown…”, its just not part of their vernacular. They use the term town center. The term “downtown …” is American. Clearly whoever is responsible for these results is targeting American tourists and travelers.

Conclusion: since the term down town is not an Irish phrase, none of the other hotels considered optimizing for it (downtown - doesn’t that sound weird to you?). So when the Lesson Inn used the term “downtown…”, they were playing in a field with no competition to speak of.

So, the next time you open a business and rely on online marketing strategies, try coming up with a name that not only sound good but searches well as well.

Online reputation management is becoming another important component in personal and corporate identity management When undertaken by an SEO professional, ORM can successfully remove all negative postings in search results.

By thomas | April 19, 2007 - 11:11 am - Posted in Articles

Market Opportunity

The Chinese renminibi, or yuan, is increasingly growing in strength against the weakening US dollar, creating increased demand for US goods. With the world’s largest population of 1.3 billion and the third largest economy (behind the United States and the European Union), China is one of the most lucrative and promising markets in the world with the third-largest purchasing power of $6.991 trillion. According to the National Bureau of Statistics, in 2005, the per capita disposable income in China is about $1525 in urban households and $473 in rural households. Although the Chinese amount of disposable income is lower than the US’s $28,000 real disposable income per capita, this amount is steadily increasing; in 2005, the People’s Daily Online reported that the amount of per capita disposable income increased by 12.9%, or 11%, if price factors are deducted. Also, with growing population in the middle-class group, the Chinese consumption rate is expected to increase from 58 percent in 2002 to 65 percent by 2010 and to 71 percent by 2020, very close to the rate in developed countries, said Chen Xingdong, chief China economist with BNP Paribas Peregrine in Beijing, adding that China has a potential enormous consumer market.

China’s middle class is constantly growing. According to the People’s Daily Online, a French investment bank’s definition on the Chinese mid-class group covers the well-educated professionals and white-collar employees (brain workers) with per capital annual income of 25,000-30,000 yuan (about $3,600-$4,300), household annual income of 75,000-100,000 yuan (or around $11,000-$14,500) and participants in the decision-making and management of companies. In June 2004, this group includes around 13.5 percent of the total Chinese population (about 175,500,000 people). In 2002, 50 million Chinese families were qualified for the standard, with per household having annual income of 75,000 yuan (around $11,000) and owning 310,000 yuan (around $45,000) of assets on average. By 2010, the figures will double, with up to 100 million families qualified for the standard, per household having annual income of 150,000 yuan (around $22,000) and owning assets of 620,000 yuan (around $90,000), according to the BNP Paribas Peregrine.

Figure 1: Graph of the US Dollar to Chinese Renmibi (or Yuan) Exchange Rate

Best Industry Segments

Based on the details released by the USA government and Sinomania! Research, the best export opportunities for USA businesses in non-agricultural products are in (1) information technology, (2) telecommunications equipment, (3) computer software, (4) oil and gas, (5) medical equipment, (6) pharmaceuticals, (7) pollution control equipment, (8) airport and ground support equipment, (9) building and decoration materials, (10) auto parts, and (11) agricultural chemicals. With the fall of the dollar and the steady and unfaltering rise of the Chinese economy, the Chinese consumers and businesses are inevitably gaining more buying power in the world.

Regulatory and Tariff Landscape

In March 2008, the average overall tariff rate is at 9.4% and 7.4% for USA priority products. In 2002, China began cutting tariffs to meet its obligations to the World Trade Organization. Then, in 2005, most products saw their final tariff cuts in 2005. Since then, few products have had their rates cut. Furthermore, in its 2007 annual report to Congress, the US Trade Representative said that China’s reduced tariffs contributed to another significant increase in overall US exports, which rose about 17% from January to September 2007 when compared to the same period in 2006.

Online Marketing Opportunities

Even though, says China Internet Network Information Center, China’s level of online penetration is low (15.9%) when compared to the United States’, Japan’s, and Korea’s percent of penetration (all of which are above 65%), China holds an abundant amount of promise. In fact, in 2007, the number of Internet users in China surpassed the number of Internet users in the United States, which formerly had the largest population of Internet users. This number of Internet users will continue to grow. According to news site of the year Timeonline.com, experts say that the number will swell rapidly in the next few years as hundreds of millions of Chinese still toiling as low-paid farmers or labourers experience a rise in their incomes that will enable them to go online. BDA China, a Beijing technology company, estimates that China’s web population will grow by about 18 per cent a year, putting the total at 490 million by 2012 - more than the population of the United States.

Online Language Preferences

Even though more than 300 million Chinese people, or nearly a quarter of the country’s population, have studied English according to Xinhua, most (mainland) Chinese people prefer to read content in their simplified Chinese characters. This is the case for the most part, but in the southernmost provinces in China and especially in Hong Kong, the usage of English has a moderate to strong presence. Since nearly a quarter of the country’s population has studied in English, it is recommended that a business has some of its content in Chinese so that the Chinese consumers could click through that Chinese webpage to reach and use the English version of the website.

Search Engine Profile

Unlike most countries in the world, the Google search engine has not dominated this market. The search engine here of predominance is Baidu (baidu.com), which is the local search engine that has the biggest market share in China (about 60%). In second, Google claims 20%, and in third, Yahoo claims 10%.

Summary

With the largest number of online users in the world, an increasing rate of online penetration, an expanding middle class, a continually fast-growing economy, and much room for growth, China provides excellent opportunities for global online marketing. For the above reasons, Global e-Marketer would rank China as a tier 1 country for developing an online market presence.

Wyliena Guan is a Global Markets Research Analyst at Global e-Marketer. Global e-Marketer is an international business development and marketing consulting firm that helps business expand globally from preparation to implementation, through global online campaign management. For more information contact information[at]globalemarketer[dot]com, or visit their website at http://www.globalemarketer.com